Official Name Usage: Doña Ana County

As a crucial aspect of our branding and communication efforts, it is imperative to consistently use the official name of our County, which is Doña Ana County, with the appropriate diacritical mark (ñ). This inclusion is not only a matter of accuracy but also a reflection of our commitment to honoring our cultural heritage and maintaining professional standards in all our interactions.

Doña Ana County is one of only two counties in the United States with a diacritical mark in its official name. This unique feature is integral to our identity and should be preserved in all written and visual materials.

Approved Abbreviations and Acronyms

An abbreviation is a shortened form of a word or phrase. An acronym is an abbreviation formed from the initial letters of other words and pronounced as a word (e.g. NASA). The approved abbreviation for Doña Ana County will be “DAC”. No periods in-between letters are needed.

The approved abbreviation can be used in print only if it follows the full spelling of the county name and is placed inside parentheses. For example, “Doña Ana County (DAC)”.

Pronunciation: "Doña Ana County"

The correct pronunciation of "Doña Ana County" is "DOHN-yuh AH-nuh County."

1. "DOHN-yuh": The first syllable starts with a soft "D" sound, similar to the "d" in "dog." The "OH" sound is pronounced as in "open," and the "yuh" sounds like the letter "Y" followed by "uh."
2. "AH-nuh": The second syllable begins with a short "AH" sound, like the "a" in "father." The "nuh" at the end is pronounced like the word "nuh" with a soft "n" sound.

So, when saying "Doña Ana County" together, emphasize the "DOHN-yuh" part first, followed by "AH-nuh County." Keep in mind the tilde over the "n" in "Doña" indicates that it's pronounced with a nyeh sound, similar to the "ny" in "canyon" or the Spanish word "niño."

Digital and Print Materials:

From our website to public notices and marketing materials, the branding standards apply to all forms of communication. This ensures a seamless and professional presentation that residents can trust and recognize.

Community Engagement:

Our branding extends to events, presentations, and public appearances. Staff and representatives of Doña Ana County are ambassadors of our brand, embodying our values and standards in every interaction.

Logo Usage:

The Doña Ana County logo is a symbol of our dedication to community and service. It must be used consistently on all official county communications, including digital and print materials.

The logo should not be altered in color, proportion, or design.

Color Palette:

These colors have been selected to convey warmth, trust, and professionalism. Primary and secondary color codes are provided to ensure consistency across all media.

Primary Colors:

Secondary Colors:

Typography:

Our official typefaces are chosen for their readability and versatility. The use of these fonts in official communications ensures a cohesive look and feel that is instantly recognizable as Doña Ana County.

The approved fonts are:

• Georgia:

Used for titles and headers.

• Bahnschrift:

 Used for subtitles and sub headers.

County Logo

The official logo of the county should be prominently displayed on the website's header or footer. This helps establish visual identity and brand recognition.

 County Logo

• Large Size Color Logo
• Medium Size Color Logo
• Small Size Color Logo
• Full Size Color with Text
• Full Size Logo Black and White (Print ONLY)

The Seal Graphic

The seal is restricted for use by and for the Board of County Commissioners and official county business, with limited exceptions as authorized by the Board of County Commissioners. The official county seal shall be used only for the official business of the Board of County Commissioners, including, but not limited to, proclamations, resolutions, and commemorative items, emphasizing their significance and official status.

For more information on official usage, please contact the Public Information Officer or the Public Information Office at dacpio@storesoo.com.